About Us

We defined what co-production means because it is deeply personal, even though it has key concepts that apply to all co-production work.

For us, co-production means bringing people with lived experience and professionals together, with a shared purpose, on equal terms, to generate, develop and implement ideas for change in a safe space. Common Ambition aims to balance out power, make joint decisions, build knowledge and skills and ensure reciprocity. 

We have to think about safety and we have to think about power. It means bringing people together outside the normal service provider and service user context so they can communicate honestly and create change together. It means taking account of the physical, mental and emotional burden a person with experience is feeling, learning from their experience and actively listening. 

Co-production is important because it empowers people with lived experience to shape services and policies, leading to improved outcomes, greater engagement, and a more inclusive and effective system. 

By involving those most affected, co-production helps ensure services are tailored to their actual needs, improve quality, and foster a sense of ownership and responsibility among service users. 

It also really benefits those who do the co-production work, building new skills and confidence in participants.

If you would like to learn about the concept, in 2025 we put together coproduction. If you would like to find out more, get in touch.